The Kangaroo as a Corporate Symbol

The kangaroo as a corporate symbol is not new. It is being used by many Australian government agencies and instrumentalities in their logos and seals, as well as some national flag carriers such as Qantas, Australia’s airline. But for a private entity, it is wise to include the animal’s likeness in the company’s identity because doing so grants certain advantages which, though not readily apparent, are nevertheless present given a thought.